Our story began in New Zealand in 2007, the passion project of former professional footballer Tim Brown. Disillusioned with over-branded shoes made with petroleum-based synthetics, he saw an opportunity to do things differently.

Partnering with renewables expert Joey Zwillinger in 2014, the two set out to revolutionize the shoe industry. Defying industry norms, they harnessed the power of nature using superfine Merino wool…

An immediate sensation, it soon became known as “the world’s most comfortable shoe.”

A decade on, we continue to look to nature for inspiration in everything we do.

It’s all part of making better things in a better way.